The Panaji press conference playbook

Mid-morning on a weekday, a venue within fifteen minutes of the Panaji press corps, and invitations that go out twice — once a week ahead, once the evening before, by phone. Serve lunch after, not before. Hand over a press kit with the story pre-written in three languages and high-resolution images. Follow up the same evening with quotes for the journalists who could not attend. Do this and 25 media houses in the room is routine.